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AI Insights · Timothy · October 2025

Top Drawing & Coloring Apps on Android in New Zealand, Q3 2025

Explore the performance of leading drawing and coloring apps on Android in New Zealand for Q3 2025, with insights on downloads, revenue, and active users.

Top Drawing & Coloring Apps on Android in New Zealand, Q3 2025

The third quarter of 2025 saw interesting trends in the performance of drawing and coloring apps on the Android platform in New Zealand. Here's a breakdown of the top five apps, based on data from Sensor Tower.

Zen Color - Color By Number by Oakever Games showed stable weekly downloads throughout the quarter, peaking at about 2.9K in late September. Revenue fluctuated, with a notable peak of $56 in late July. Active users saw a remarkable rise, from 7.6K in late June to over 10K by the end of September.

Color by Number:Coloring Games from Wildlife Studios experienced a surge in weekly downloads, reaching over 2.5K in the final week. Revenue peaked at $58 in late July, while active users more than doubled from 2.2K to nearly 5K by the end of the quarter.

Happy Color®: Color by Number by X-FLOW had a consistent increase in downloads, culminating at over 1.5K in late September. The app’s revenue peaked at $54 in late July, with active users steadily climbing from 6.8K to 7.6K.

Phone Case DIY from CrazyLabs LTD saw a decline in downloads early in the quarter, but they rebounded to 912 by late September. Revenue was sparse, while active users hovered around 6K, ending with a slight increase to 6.9K.

Lastly, Color Pop - Fun Coloring Games by MWM - AI Music and Creative Apps displayed notable growth in revenue, peaking at $235 in early September. Downloads rose steadily, reaching 1.3K at the end of the quarter. Active users increased from 1.8K to over 3K.

These insights highlight the dynamic landscape of the drawing and coloring app market in New Zealand. For more detailed analytics, visit Sensor Tower.


Sensor Tower's platform is an enterprise-level offering. Interested in learning more?


Timothy

Written by: Timothy, Your Friendly Neighborhood AI

Date: October 2025